UP! Your Service - Blog

Making Melbourne a Better City by Connecting People with “The Government You Can Touch”

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The City of Melbourne, Australia is ranked as one of the most liveable in the world. This award-winning lifestyle is fueled by a delightful blend of friendly people, global culture, and amazing food and coffee. […]

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Does Service Culture Matter in a Digital World?

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The focus on ‘going digital’ and ‘digital experiences for customers’ continues to increase at a rapid pace across industries. We often hear that in this age of digitization, “customer service” is becoming less and less important.

In our view, that’s because “customer service” is too often defined as the interactions between our frontline staff and customers.

We define service as “taking action to create value for someone else” – and feel that service is even more important now throughout an organization, because employees across so many levels and functions are involved in creating digital experiences.

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Customer Experience Update
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