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Why build a superior service culture?

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Why build a superior service culture?

Organizations everywhere are under constant pressure to deliver business results and solve critical problems. These include:

  • Capturing market share
  • Increasing customer and employee loyalty
  • Increasing profitability
  • Differentiating from competitors
  • Improving employee engagement
  • Accelerating growth
  • Encouraging innovation

Why build a Service Culture?

A service culture enables your organization to achieve key business objectives, solve critical problems and develop capabilities to target future opportunities. Building a service culture:

  • Differentiates you in a marketplace of commoditized products 
    and services. You compete and win beyond price, features 
    and specifications.

  • Retains your best customers. Customer satisfaction is not 
    enough, you need to deepen relationships and deliver more service value than your competitors.

  • Drives innovation. Everyone keeps improving and looking for 
    new ways to exceed your customers’ rising expectations.

  • Improves your bottom line by reducing waste and unnecessary costs. You focus on actions that generate value for your customers.

  • Attracts and retains the best talent. Employees want to be part 
    of winning teams with a superior culture.

  • Positions you for growth. Service is the competitive advantage crucial to your ability to target strategic growth opportunities.


What is a Service Culture?

Service is when someone takes action to create value for someone else. In organizations with a Service Culture:

  • Every person embraces fundamental service principles and 
    takes action to create new or greater value for others.

  • Leadership, education and culture building activities are aligned 
    to reinforce a shared service vision, mission and values.

  • The entire organization is committed to constant improvement in service performance,always Stepping UP! to create more value 
    for customers and colleagues.

  • Building and reinforcing a culture is not a ‘fuzzy thing’. It requires focused attention, sustained commitment and systematic action from the entire organization.

Learn how you can engineer a Service Culture using a proven methodology.