SINGAPORE, 19 January 2009: UP Your Service! College has been chosen as a key program in Microsoft’s Customer and Partner Experience (CPE) initiative.

Microsoft provides computer software to billions of customers and works with a global network of more 640,000 developers and partners. CPE is a company-wide strategy to monitor, manage and improve every perception point customers and partners encounter with Microsoft products, programs and services.

While software remains Microsoft’s primary product, the customer and partner experience is increasingly important to earn high levels of satisfaction and loyalty.

“Product features and specifications are becoming commoditized,” says Ron Kaufman, founder of UP Your Service! College. “Where you can truly differentiate, is the experience a customer has when trying, purchasing, installing, integrating, using and upgrading software.”

The UP Your Service! College methodology for building a superior service culture includes a Course Leader Certification Program that enables organizations to certify selected staff to conduct the courses for their colleagues.

“I am already using what I have learned in the course to develop new ways to listen to our partners, understand their values better and find new ways to create a more connected experience for them through our communications and in our CPE initiatives,” says Kerry Brennan, the CPE Lead for the Americas Operations Center (AOC), who is also a Certified Course Leader.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About UP Your Service! College

UP Your Service! College works with leading organizations to build a superior service culture for sustainable competitive advantage. UP Your Service! College courses, consulting services and culture building programs enable organizations to achieve superior service, increase customer loyalty, build strong partnerships and develop winning teams. Founded by Ron Kaufman, the world’s leading educator and motivator for uplifting service and author of the best selling UP Your Service! books, the College serves a global clientele of corporations, government agencies and enterprises across a wide range of industries. For more information, please visit UpYourService.com

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