Strategic initiative engages all employees and aims to make insurer a service icon.

SINGAPORE, 16 February 2009: NTUC Income, the largest insurer in Singapore, is pursuing a strategic initiative to build a superior service culture by using UP Your Service! College’s architecture of culture building programs and services.

NTUC Income Chief Executive Tan Suee Chieh says, “We want customer service to be our hallmark and the UP Your Service! College program is showing us how. The UP Your Service! College programs are an important cornerstone of our practices, our mindset and our actions now and in the years to come.”

NTUC Income is Singapore's only insurance co-operative and a leading life, general and health insurer. The insurer registered one of its strongest sales performances in its history in the second half of 2008, at a time when global financial and economic turmoil were taking turns for the worse.

NTUC Income recently became the first and only Singapore company to emerge world champion in the prestigious 2008 Contact Center World Awards organized by global contact center industry body ContactCenterWorld.com. The company’s 400-seat contact center won the hotly contested "Best of the Best in Customer Service Award," beating competition from hundreds of companies across the world.

Officially launched in August 2007, this organization-wide program engages all 1500 employees throughout the organization, from senior leadership to managers and the frontline.

About NTUC Income

Established in 1970 in response to the growing needs for affordable insurance, NTUC Income has become a leading life, health and general insurer, earning the trust of 2 million customers. The $20 billion company has been rated “AA-” by independent credit ratings agency, Standard & Poor's, since 1999, making it one of the strongest financial institutions in Singapore and the region. NTUC Income's insurance plans benefit large numbers of Singaporeans from all strata of society, and the company supports the community through financial contributions to the Labour Movement, charities and other worthy causes.

About UP Your Service! College

UP Your Service! College works with leading organizations to build a superior service culture for sustainable competitive advantage. UP Your Service! College courses, consulting services and culture building programs enable organizations to achieve superior service, increase customer loyalty, build strong partnerships and develop winning teams. Founded by Ron Kaufman, the world’s leading educator and motivator for uplifting service and author of the best selling UP Your Service! books, the College serves a global clientele of corporations, government agencies and enterprises across a wide range of industries. For more information, please visit UpYourService.com

Press Contact

Charles Tang

Tel: +65 6309-9669

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it