 How
to Stand Out From the Crowd
In
today’s competitive markets, smart companies strive
to ‘stand out’ from others in the crowd.
Low pricing is one approach, but it eats away your profit
margin. Super-high quality is another approach, but
can be hard to deliver if your product is a commodity
item, easily available from other sources or vendors.
Fabulous service can help a great deal – and it
can be done in so many ways!
Here’s one approach that delights me from a web-based
CD store with an attitude of customer adoration. Read
the cheeky message I received recently, and see if it
doesn’t make you smile, too.
Dear Ron,
Thanks
for your order with CD Baby!
Your CD has been
gently taken from our CD Baby shelves with sterilized,
contamination-free gloves and placed onto a satin
pillow.
A team of 50 devoted
employees inspected your CD and polished it to make
sure it was in the best possible condition before
mailing.
Our packing specialist
from Japan lit a candle, and a hush fell over the
crowd as he put your CD into the finest gold-lined
box that money can buy.
We all had a wonderful
celebration afterwards and the whole party marched
down the street to the post office, where the entire
town of Portland waved ‘Bon Voyage!’ to
your package, on its way to you in our private CD
Baby luxury jet.
I hope you had a wonderful
time shopping at CD Baby. We sure had a wonderful
time taking care of you. Your picture is on our wall
as ‘Customer of the Year’. We’re
all exhausted, but can’t wait for you to come
back to CDBABY.COM!
Thank you once again,
Derek Sivers, President
CD Baby, the little CD store with the best new independent
music, http://www.cdbaby.com
I had such a great time reading this note and sharing
it here with you.
Key Learning
Point
To stand out from
the crowd, find a style you like and take it to a whole
new level. Consider the wisdom in this magnificent quote
(I live my life in part on its guidance): ‘Be
outrageous. It’s the only place that isn’t
crowded!’
Action
Steps
Decide what you want
to be known for and find a way to do it, be it, say it,
give it, live it and share it more outrageously than ever
before. Go ahead and shoot for the moon. Even if you miss,
you’ll still be among the stars.
Next Article in Customer Service Innovation >>
To Be Distinctive, Be Different
First Article in Customer Service Measurements >>
'A' is For Outstanding
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