Give Yourself a Vigorous Visual Audit
I recently
visited my university alma mater in the United States.
This Ivy League institution is a powerhouse of education
and research. But you wouldn’t know it from the
huge cracks and peeling paint on the walls of the Student
Union.
The Student Union is not where traditional
academic work is done; it’s not a library or a
lab.
But the Student Union is where students sip coffee and
read the paper. It’s where prospective students
and their parents ‘take in the atmosphere’
and assess the student body. And it’s where alumni
go to feel proud of their college days and reconnect
with the campus.
Millions are spent annually on research facilities and
excellent faculty members, but not enough money is spent
on simple maintenance to keep the Student Union looking
sharp.
I was embarrassed by the dilapidation and left the campus
disappointed.
Key Learning Point
Give yourself a
vigorous visual audit. Your customers do it every day.
Action Steps
What can you do
now to improve your visual image? How about: change the
toner cartridge in your printer, cut away dead leaves
on your office plants, update or remove old items hanging
on the walls, find a better place to stash that box gathering
dust in the corner, create an e-mail signature that projects
a positive image, get a haircut, shine your shoes, throw
out whatever is no longer current, replace every light
bulb that isn't working, scrub down the walks and the
handrails, put on a fresh coat of paint. Take a look around
you. I am sure you can see many more.
Next Article in Customer Service Perception Points >>
The Power of a Pregnant Pause
First Article in Customer Service Recovery >>
What to do When Your Customer is About to Explode
Did you appreciate this customer service training article?
Get more like this at no charge. Subscribe now to the UP Your Service! newsletter.
YOU MAY USE THIS CUSTOMER SERVICE TRAINING ARTICLE IN YOUR FREE NEWSLETTER OR YOUR WEB SITE
as long as you include this complete statement:
Copyright, Ron Kaufman. Used with permission.
Ron Kaufman is an internationally acclaimed customer service training educator for quality service.
He is author of the bestselling series "UP Your Service!" and founder of
"UP Your Service College".
To enjoy more customer service training articles,
visit www.RonKaufman.com and www.UpYourService.com
FOR COMMERCIAL USE of this article in a paid newsletter, publication, or training program, please refer to our Terms of Use.
|
