 Give
a Gift That Gives Again
Many
companies encourage customer loyalty with discounts
and other gifts. These may be appreciated, but it can
also become expensive and expected.
Here’s another idea that will make your customers
happy and also boost your business.
Send your existing customers a free coupon for some
of your products or your service. But make this voucher
valid only when signed by your current customer,
and redeemable only by someone who is not (yet)
your customer.
What does this accomplish?
Your existing customer gets a valuable gift to share
with someone else. Your new customer gets a gift from
someone they respect, and a valuable introduction to
you. You do something nice for existing customers, get
a brand new customer, and find out which of your current
customers will help your business grow.
This simple approach spreads good value and goodwill
for everyone.
Key
Learning Point
Giving a `free gift'
to your existing customers may be appreciated, but may
also become expected. Giving them a free gift to share
with someone else can be a unique surprise for both.
Action Steps
Decide which of
your current customers are most valuable to you. It is
likely they know others like themselves. Decide what you
are willing to give away as an introductory free gift.
Then match your customer list with your intended free
gift in the `pass it on' manner outlined above. Watch
your existing customers smile and your new customers arrive,
to the surprise and benefit of all.
Next Article in Customer Service Innovation >>
Find & Do Your Own Thing
First Article in Customer Service Measurements >>
'A' is For Outstanding
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Ron Kaufman is an internationally acclaimed customer service training educator for quality service.
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