 Meet
Elvis, King of the Road
I had
an amazing experience in a brand-new, all-white Mercedes
taxi. But it wasn’t the car that impressed me
– it was the driver.
Martin Lim picked me up in his spotless taxi with current
magazines in the back, a selection of CD music, a mobile
telephone for my use, digital video TV and an Internet-linked
palmtop computer mounted on the dashboard. Lim maintains
a database of his regular customers and even sends ‘Thank
You’ notes by e-mail after the ride.
By the time we reached my destination, I didn’t
want to get out of the car.
Does all this investment pay off? Lim makes four
times what an average taxi driver makes in his
city. But then he isn’t a taxi driver. His (self
appointed) title is ‘Provider of Personalized
Limousine Service’.
He even has a nickname – ‘Elvis’.
The name was given by a former customer, and it sticks.
After months of loyal taxi travel, this customer bought
a car. But he kept Lim’s contact information handy.
Now, whenever the former customer finds himself lost
on city streets, he calls Lim on the mobile phone and
says, ‘You’re the King of the Road! Can
you help me figure out where I am, and how to get to
where I’m going?’
Key Learning Point
Elvis stood out
from the crowd by doing things more, better and different
from the rest. He wasn't just a singer. He was the King.
You can be, too.
Action Steps
Study what everyone
else is doing in your business, and then do something
else. Make an extra effort. Get busy. Get famous. Get
rich.
Next Article in Customer Service Standards >>
Ireland's 'Express Lane' Makes Sense
First Article in Customer Service Toolset >>
Future Sales are Hiding in Service
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