Peach Pie With Your Scuba-Dive?

Carole is a full-time employee, part-time photographer and an all-time scuba-diving fanatic. She moonlights on weekends with group charters under the sea.

Carole is also a keen advocate of superior customer service, both at work and in her hobby. She wrote:

‘I decided to apply what you taught about surprisingly good service to our boat charter business.

‘After a full day of diving, everyone was blown away when I brought out a homemade peach pie. Not so much by the taste of the pie (though it was good) but by the unique idea and the effort.

‘Needless to say, we have already received referrals and repeat business.’

I’m a scuba-diver, too, with hundreds of dives logged from boats all over the world. But no one, anywhere, has come close to surprising me with a peach pie back on the surface.