Four
Steps to a Better Service Culture
If
you have the interest and determination to improve the
service culture in your organization, or in your life,
these four steps will help:
First, your intention must be clear. What do you want
to do? Make a better product? Delight and keep your
customers? Build a more powerful reputation? Create
an attractive place to work, or an enlightened place
to live? You’ve got to know where you want to
go or you are never going to get there.
Second, your direction must be known. Where are you
now, compared to where you want to be? If you can’t
see or admit to the reality of the moment, you can’t
set a clear direction forward. What should be changed
about the way things are? What should be stopped or
started? What obstacles and challenges lie ahead? What
must be overcome or created?
Third, your articulation must be appealing. In words
and images we invent ourselves, commit ourselves and
align ourselves with others. The language you choose
must arouse, persuade, motivate and inspire. Articulate
your vision with impeccable care. Every word makes a
difference.
Fourth, your actions must be deliberate and persistent,
guided by the three steps above.
Key
Learning Point
You can shape the
culture in your company, department or organization. Start
with a powerful intention. Know where you want to go.
Craft words and images to inspire your team. Take only
aligned, consistent actions.
Action Steps
Follow these steps
with clarity and passion and watch your service culture
grow.
Next Article in Customer Service Vision >>
Doing Right or Doing Better?
First Article in Tips for Trainers >>
Ten Ways to Maximize the Impact of Training
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Ron Kaufman is an internationally acclaimed customer service training educator for quality service.
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