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 Unsuccessful
Applicants Deserve
Good Service Too
When
you hire new staff, or put projects out to bid, do your
advertisements state: ‘We regret only selected
applicants will be informed.’?
Think about this policy from the applicant’s point
of view. What a horrible fate to endure. As days go
by, hope slowly withers and turns to anxiety, resignation
or despair.
Would it be so difficult for your company to call, send
a letter or a simple e-mail thanking unsuccessful applicants
for their time – and wishing them all the best?
Unsuccessful applicants are active members in the ever-changing
business world. They might apply for another position
with you in the future. Perhaps they will talk about
their experience of your company among their friends
and family members. Perhaps they will form an impression
of what your company is really like based upon how long
they waited for a reply…but never heard a word.
Key Learning Point
Quality service
should extend to everyone, even those you choose not
to engage or hire. Applicants demonstrate an active
interest in your organization. Let them know you appreciate
their effort.
Action Steps
Examine the full
range of your company communications. Look for situations
where people are left unknowing and out-of-touch; missing
callbacks, late updates, absent acknowledgements and more.
Find the gaps and close the loops. Your reputation will
grow and your culture of quality service will improve.
Next Article in Customer Service Partners >>
A Smart New Way to Improve Your Business and Life
First Article in Customer Service Perception Points >>
You Have Leverage. Use it
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Ron Kaufman is an internationally acclaimed customer service training educator for quality service.
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