Find & Do Your Own Thing
In
quality manufacturing, speed requires standardization.
No wonder Six Sigma, Zero Defects and ISO Certification
receive so much time and attention.
But in quality service, doing something unusual or eccentric
can create a powerful impact. In service, it can be
quite acceptable to find and do your own thing.
Here are just a few examples:
A waiter at La Pirogue Resort in Mauritius comes
to work each day with a thermometer in his pocket. On
the way to the restaurant he takes the temperature of
the ocean water and the swimming pool. As he pours coffee
and clears plates during breakfast, he joyfully tells
guests exactly how warm and enjoyable their swimming
will be that day.
A room service attendant at Le Touessrok Hotel noticed
a guest from Germany reading Goethe during her stay.
He got coaching from a colleague and learned a poem
in German by heart.
A few days later as he served her
dinner in her room, he recited the poem proudly for
her enjoyment.
A sales clerk at Nordstrom in the United States sold
my friend a new pair of shoes. Measuring his feet, the
clerk discovered my friend’s right foot was size
9.5 and the left foot was a smaller 9.0. The clerk gave
my friend the shoes he needed to achieve a perfect fit:
one 9.5 and the other 9.0. I have no idea what the clerk
did with the remaining mismatched shoes, but my friend’s
loyalty to Nordstrom has been secured.
The customer of a furniture maker in Malaysia returned
one large item and selected another.
A partial refund
was due, but the customer was to leave the country that
very night. One staff member offered to process the
refund paperwork on the same day. At 8:15 pm he arrived
at the customer’s house with the refund check
in hand...and a small cake with ‘Bon Voyage!’
written across the top.
At the Raffles Hotel, one laundry worker writes small
notes complimenting male guests on the fine fabric of
their suits and female guests on the elegance of their
evening gowns. These notes are pinned gently to the
garments before they are hung back in guests’
closets after drycleaning. What a memorable moment!
At the Four Seasons Hotel, order a juice or soft drink
from the bar. You’ll discover ice cubes made from
the same drink. As the ice melts your drink gets colder,
but not diluted. You get a stronger drink. Strong service,
too.
Key Learning Point
What is ‘your
thing’? Is it the personal note you attach to outgoing
documents? Is it the enthusiastic tone in your voice on
the phone? Is it your pride in teaching customers or colleagues
something new? Is it as simple as the colorful clothes
you wear, the magazine and newspaper articles you share
with others, or your passion for indoor plants that makes
the whole office come alive?
Action Steps
Whatever it is that
turns you on, find and do your own thing. Then take it
one step further. Turn ‘your thing’ into something
special – to the advantage and enjoyment of others.
Next Article in Customer Service Innovation >>
Is Consensus Sinking Your Organization?
First Article in Customer Service Measurements >>
'A' is For Outstanding
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Ron Kaufman is an internationally acclaimed customer service training educator for quality service.
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