 The
Motivating Power of Purpose
Patrick
Atkins is Senior Manager for Agency Training of a major
insurance company. When people asked what he did for
a living, he used to reply, ‘I sell life insurance’.
In his second year of selling, a customer died in an
accident and he went to visit the widow. She was distraught,
of course, but she spoke to Patrick after the funeral.
‘I always resented the money my husband spent
on insurance,’ she said. ‘I thought it was
wasted money that we could have used for something else.
But now your insurance payment is going to allow my
children to stay in school and give us enough money
to keep living in this house. You’ve saved our
family.’
Today, when people ask Patrick Atkins what he does for
a living, he says with sincerity and pride, ‘I
save families’.
Patrick Atkins saves families for a living. What about
you? What do you do that helps people enjoy, grow and
live a better life? What’s the motivating power
in your purpose?
Key Learning Point
Providing
great service to others can be hard work. Your customers
may be upset, demanding, problematic - even mean. You
need an uplifting purpose to keep you going, bring you
up when times are hard and inspire you to keep on serving.
Action Steps
Clarify what you
do and how it helps other people live a better life. Then,
the next time someone asks what you do for a living, give
them the real answer.
Next Article in Customer Service Mindset >>
Hold on to the Power of Your Dreams
First Article in Customer Service Partners >>
Helping Others Succeed is Good Service
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