Who should attend:
This course should be attended by everyone who is concerned with or involved in retaining customers and promoting long-term customer loyalty. Especially relevant for those who encounter upset customers or difficult service situations.
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Program 301
Up the Loyalty Ladder: What is customer loyalty?
Learning Objectives
- Learn how to move customers up the loyalty ladder
- Discover how angry customers can damage any organization
- Appreciate the value of loyal customers and colleagues
Program Contents
- The five steps on the loyalty ladder
- The power of first and last impressions
- Understand the high cost of disloyalty
- Appreciate the high value of loyal customers, staff and partners
- Calculate the lifetime value of loyal customers
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Program 302
Superior Service Recovery: How to bounce UP when things go wrong
Learning Objectives
- Understand the value of customer complaints
- Discover why fixing problems is not enough when things go wrong
- Recognize the three steps you must take to earn higher levels of loyalty
Program Contents
- Identify the three key steps in effective service recovery
- Learn how to bounce back UP to higher levels of loyalty than ever before
- How to turn angry complaints into sincere compliments
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Program 303
Handling Difficult Situations: What to do when your customer is really upset!
Learning Objectives
- Discover the benefits of customer complainers and complaints
- Learn how to stay cool, calm and connected with upset customers
- How to make a 'wrong' customer feel 'right' (without making your organization wrong!)
Program Contents
- How complaints help organizations improve and grow
- Three ways to stay calm when serving angry people
- Key steps to serving customers who exaggerate and make mistakes
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Program 304
Managing Customer Expectations: Winning from the beginning
Learning Objectives
- Learn when and how to "under promise and over deliver"
- Understand how to build goodwill by making and keeping a service promise
- Experience the value of making clear service promises
Program Contents
- A proven tactic for managing customer expectations
- A long-term strategy to earn goodwill with customers and colleagues
- Eliminating confusion with clear service promises - promises you can keep.
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