Course 200 Rollout Makes Dubai Properties Group first in Middle East

Dubai, U.A.E., 9 September 2008 – The leading real estate company in the UAE, has again invited Ron Kaufman, educator and motivator for uplifting customer service, to the organization to roll out Course 200 of the UP! Your Service College program to the workforce throughout six entities in Dubai Properties Group.

Dubai Properties is the first organization in the Middle East to launch Course 200: Building Service Partnerships^TM. Its commitment to building a world-class service culture is evident. All executive and top management are first to participate in the course in order to embrace the key learning points so that they can be role models for building powerful and lasting partnerships with customers and colleagues.

The course follows Course 100: Achieving Superior Service^TM that was launched to all employees within the group earlier this year. Both College courses are conducted by UP! Your Service Certified Course Leaders, selected staff members of Dubai Properties who have undergone rigorous training and certification conducted by Ron Kaufman himself.

Speaking on the occasion of the launch, the Executive Chairman of Dubai Properties Group said, “Dubai Properties Group has entered this key partnership with UP! Your Service and Ron Kaufman to enable us as a dynamic organisation to build unique, consistent and competitively preferred service levels. This fosters an environment where each employee understands and applies the key service principles that are essential for success of the Dubai Properties Group.”

Dubai Properties Group has strengthened its affiliation with UP! Your Service over the past year and plans to continue rolling out more courses in the comprehensive curriculum. The UP! Your Service College program is mandatory for all employees and more than 1700 employees have already experienced and graduated from Course 100: Achieving Superior Service.

Ron Kaufman, founder of UP! Your Service and author of best selling UP! Your Service books says, “Dubai Properties Group is setting the pace to build and sustain a competitive advantage. In a highly competitive market like Dubai, customers have access to a wide range of product and service choices. Therefore delivering quality service is no longer an option, it is a necessity.”

About Dubai Properties Group

Dubai Properties, is a member of Dubai Properties Group Dubai Properties (DPG), operates with the express aim of conceiving unique communities that add value for the customer and contribute towards the growth of Dubai. The portfolio of projects handled by Dubai Properties Group is diverse and represents the highest quality of real estate in the region. Dubai Properties offers mixed-use master developments catering to diverse lifestyles including Jumeirah Beach Residence, Business Bay, The Villa, Culture Village, Tijara Town, and Mudon. Dubai Properties also offers premium retail opportunities with The Walk at JBR and Bay Avenue at Business Bay. Online at: http://dubai-properties.ae

About UP! Your Service

UP! Your Service works with leading organizations to build an uplifting service culture for sustainable competitive advantage. UP! Your Service combines service education with culture building support to enable organizations to achieve superior service, increase customer loyalty, build strong partnerships and develop winning teams. Founded by Ron Kaufman, the world’s leading educator and motivator for uplifting service and author of 14 best selling books on service, business and inspiration, UP! Your Service serves a global clientele of corporations, government agencies and enterprises across a wide range of industries. For more information, please visit UpYourService.com