The Proven Path

to Delighting Your Customers,
Colleagues, and Everyone
Else You Meet

Uplifting Service

Service connects us all. Every time we go to the store, ride the bus, call the doctor, or even attend religious services we experience service. But at work we delegate service to a single department that is guided by anecdotal wisdom and clichés like "the customer is always right." We promise our customers satisfaction and then allow internal politics and inefficient methods to frustrate employees' ability to deliver.

If service is everywhere, why aren't we doing it better?

Ron Kaufman believes we can do it better, and knows exactly how. After more than 25 years of helping leaders transform their service cultures, Kaufman has discovered that while each successful organization is different, the architecture they apply to build an uplifting service culture is the same.

In this book, Kaufman reveals the 5 key elements of uplifting service-the architecture for a self-sustaining service culture and a prescription that works. He lays out the steps you can take to build a sustainable culture that delivers it every day, and offers tools and practices that have been proven effective in business, government, communities, and homes on every continent and in many languages.

Finally in one comprehensive volume, Uplifting Service reveals Kaufman's proprietary architecture for building an uplifting service culture. For leaders at all levels, it is a blueprint for making service a part of everything you are and everything you do.

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About the Author

Ron Kaufman is a global consultant, speaker and educator who specializes in building service cultures in the world's largest and most respected organizations, including Singapore Airlines, Nokia Siemens Networks, Citibank, Microsoft, and Xerox. Ron is a regular contributor to Bloomberg Businessweek and has been featured in the New York Times, Wall Street Journal, USA Today, and LIFE magazine.

He is the founder of UP! Your Service and lives and works in the United States and Singapore.

Learn more about Ron

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Read exclusive stories, best practice case studies and proven global strategies with action steps from Uplifting Service.

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Tools for Your Service Journey

Making your way to a new world of uplifting service requires planning, commitment, and the right set of tools. To help you succeed along the path, we've provided everything you'll need to build an uplifting service culture. Begin your journey today.

Article Library

Hundreds of tips, techniques and real best practice examples with action steps you can apply right away. Learn what you can do right now to improve your service performance and build a stronger service culture. Explore now

Video Library

Innovative ideas and useful insights. Watch these short videos to understand the benefits, issues and challenges in building an uplifting service culture. You will learn a lot in just a few short minutes. Watch now


Are you an Uplifting Service Provider? Or an Uplifting Service leader? Do you have an Uplifting Service Culture? To find out, take the quiz now

Posters, Screensavers and Slide Shows

Beautiful images and inspiring quotations to uplift everyone at the office and at home. Print the colorful high-resolution posters to hang on your walls; use the slide shows for meetings and special events; and download screensavers to be uplifted when you are serving others. Download now

Quotations on Service

Thousands of quotations on service from Ron Kaufman and other famous people. Enjoy and share these meaningful words of wisdom. Download now

Media Resources

Download resources for interviews, articles, and feature stories.

  • Press Release: PDF
  • Global Publicity Sheet: PDF
  • Singapore Publicity Sheet: PDF
  • Ron Kaufman Biography: PDF
  • Interview Questions with Ron Kaufman: PDF
  • Ron Kaufman Publicity Photos: Zip (16.8MB)
  • Uplifting Service Book Images: Zip (10MB)
  • Contact for Interviews: Contact us

Join the Uplifting Service Community

Join Ron Kaufman and thousands of Uplifting Service enthusiasts, sharing the latest news, ideas, discussions, inspiration, and advice. Get answers to your questions from community members who are committed to upgrading service performance, building service cultures, and uplifting the spirit of service providers worldwide.

Email Newsletter

Subscribing to INSIGHTS is the best way to keep in touch with UP! Your Service and Ron Kaufman. You will receive free articles, videos, white papers, and other valuable tools for improving service performance and building an uplifting service culture. Subscribe now

UP! Your Service Blog

The UP! Your Service blog is an open community for committed service leaders, managers and providers. We are dedicated to creating a world where people are educated and inspired to excel in service to others. We welcome your views and participation. Visit now

Ron Kaufman Video Blog

Follow Ron Kaufman on his service adventures around the world, from airports to events, and from cities to his personal scuba dives. If you want to know where the world's leader in uplifting service is and who he is serving, this is the blog to watch. Watch now


If you are a senior leader or manager responsible for the service culture in your organization, you can connect with Ron Kaufman through the world's largest professional networking community. Connect now


Be a fan of Ron Kaufman and Uplifting Service on Facebook. LIKE this page to enjoy all the latest news, photographs, and updates. Follow Ron Kaufman around the world. Connect now

Twitter @RonKaufman / @UpYourService

Follow @RonKaufman and @UpYourService on Twitter for instant updates on what's happening, including tips, insights, and ideas from everywhere in the world of uplifting service. Follow now


Enjoy hundreds of videos by Ron Kaufman and others in the Uplifting Service community. This is where one of the world's top-rated speakers turns it ON for your education and enjoyment. Watch now

Compliment an Uplifting Service Provider

Join Ron Kaufman and thousands of Uplifting Service enthusiasts by uplifting someone else with a Keep it UP! card. Send a free e-card compliment now

Book Reviews

"Ron Kaufman, founder of UP! Your Service, makes a convincing case for the importance of customer service in this step-by-step guide for businesses. The author defines service as "taking action to create value for someone else," and believes in its power to uplift and inspire. He examines the current state of customer service and provides concrete advice for transforming the industry, including questions for service leaders and providers at the end of select chapters....Kaufman's relentlessly positive attitude and focus on creating value for others is refreshing in today's economic climate."

Publishers Weekly Review

"Uplifting Service reveals the 'big picture' and the power of service today. Ron Kaufman gives every company the tools to build a client base of Raving Fans®!"

Ken Blanchard
New York Times Bestselling Author of The One Minute Manager and Gung Ho!

"If people are your business, this is the book to read now. Uplifting Service will instantly uplift the value of your human capital, leadership, front line, and everyone in-between!"

Rick Curzon
Managing Director, HR Summit Singapore

"When it comes to delivering world class service, Ron Kaufman understands two things. First, providing exemplary service is an organization-wide, all hands process, not just smiles over the phone or isolated heroics. Second, he understands how to help organizations internalize this service paradigm until it becomes part of their DNA and their customer loyalty soars. In Uplifting Service Ron provides a proven and practical roadmap for making this happen."

Richard Whiteley
Bestselling Author of Customer Driven Growth



A Personal Message from Ron Kaufman

I believe the readers of this book are people who enjoy making
useful contributions. Whether you do this in your work and your
community, or in your home and personal life, the service you
provide to others creates a more enlightened planet for us all.

Thank you for reading and sharing this book and for putting what
you learn into action. As you apply what you learn, other people
will be uplifted in their lives, and you will be uplifted in yours.

I hope we have the privilege of meeting in person one day soon,
and sharing the joy of uplifting service.

My warmest and best wishes to you,

Ron Kaufman

PS: I appreciate your help to SPREAD THE WORD about
      Uplifting Service! Discover how you can help now!