Service is a key competitive advantage for companies in nearly every industry. Yet not everyone brings a proactive service mindset to the job. Are you applying for a job that works with customers directly? Or a role that supports customers indirectly? Or even a role where service to internal partners will be a key to success?

Here are 5 tips for showcasing your service skills in the job interview – setting you apart from the competition.

A young man I have known for several years was recently hired to work the front desk at a major hotel. Based on my experience with him I know he will do very well in this position and business. In his short tenure he has already impressed his managers with his service to guests. Did this hotel get lucky or do they know how to find the best service talent?

Recruitment advertisements often emphasize the skills and experience required to apply for a job. This is understandable, but is also a mistake. Organizations should place more emphasis on recruiting the right attitudes during the hiring process. When you want to build an uplifting service culture, attitudes can be even more important than skills.