The Academic Advisory Board works closely with UP Your Service! College to shape our curriculum and global engagements. The Board also provides leading edge academic and industry research for selected College clients.

Jochen Wirtz is one of the world’s leading authorities in the field of services marketing. He is the author of 10 books including the bestselling MBA text, Services Marketing – People, Technology, Strategy, and the leading book on Singapore Airlines, Flying High.

Jochen is Associate Professor at the National University of Singapore, Academic Director of the UCLA – NUS Executive MBA Program, Fellow at the NUS Teaching Academy and Associate Fellow at the Saïd Business School, University of Oxford. Jochen has been recognized with the NUS “Outstanding Educator Award”, and is frequently complimented for his passionate teaching and writing about service.