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About Our Advisors

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About Our Advisors

Advisors of UP! Your Service helps bring the company’s Vision and the Mission to life.


Richard Whiteley | The Shaman

Richard is our long time consultant and Board member to UP! Your Service, is our guiding star. Richard, like a lighthouse, is the point to which we look for direction, encouragement, sage wisdom, and a laser clarity when our ship may have floated adrift. Richard is the medium between what we can see, and what we cannot, the facilitator of spirit, and our corporate healer of sorts. Richard, as the shaman that he is, appears differently for each of us, always at the ready with just the right word, correct advice, or alignment of thought. If you are ever fortunate enough to meet Richard, be warned. His blue eyes will surely melt your heart.


Jochen Wirtz | The Professor

Jochen Wirtz is one of the world’s leading authorities in the field of services marketing. He is the author of 10 books including the bestselling MBA text, Services Marketing – People, Technology, Strategy, and the leading book on Singapore Airlines, Flying High. Jochen is Associate Professor at the National University of Singapore, Academic Director of the UCLA – NUS Executive MBA Program, Fellow at the NUS Teaching Academy and Associate Fellow at the Saïd Business School, University of Oxford. Jochen has been recognized with the NUS “Outstanding Educator Award”, and is frequently complimented for his passionate teaching and writing about service.